WEEK 3.3.7: RESEARCH REVIEW

BIG EYES- someone

It’s a new mechanism called BigEyes because of its visually-led approach to advertising. They want to make visually exciting work, but also honest representations of the brands they are helping communicate. They want to make work you can ‘look in the eye’ that are authentic and fascinating.

The identity is fuelled by a series of digital sculptures created by artists FIELD. When viewed from the front, the sculptures are designed to look like the complex series of fine muscles that expand and contract to make up the iris of a biological eye.These artworks are being used across a broad variety of applications — all with the idea of keeping things visually interesting.

I’ve learned that smart approach is way better than the usual fixed logo. As they said, a brand that is in ‘permanent beta’ is always in flux. We need constant improvement and new trends to keep up with the times so we will not be eliminated by society.

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Citation:

Baird, R., Kerry, & Trish. (2017, October 20). BigEyes. Retrieved from https://identitydesigned.com/bigeyes/