WEEK 3.3.10: RESEARCH REVIEW

FCB INFERNO- THIS GIRL CAN

Whilst the fear of judgement was throughout the world felt by our audience, it was very acknowledged or spoken about. This Girl Can is a celebration of active women everywhere, confidently overcoming their fears to feel they belong and are totally at home with exercising. Throughout this phase they created an important solid base of supporters for the campaign, made up of both influencers and women feeling supported. The film has proved that there was a more positive, powerful way to motivate women than the common health and fitness industry approach.

They’ve showcased a much broader range of women at different life stages and we’ve included many more different types of sports. The new film featured more real women than ever before, all sharing the same contagious ‘don’t give a damn attitude’.

It really brings out educational information through the film, and at the same time can render the atmosphere and drive the audience to the same direction.

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Citation:

This Girl Can case study. (n.d.). Retrieved from https://www.fcbinferno.com/work/case-studies/this-girl-can-case-study/