WEEK 3.2: HEADLINE PROGRESS-‘I AM AMPLIFIER’

1. Social Conscience- Social consciousness don’t just benefit the environment and community; while the purpose of social consciousness is to help make a difference, there are also important benefits businesses themselves receive. Benefits:

-It will get you more involved in your community.

-There’s a widespread need for it.

-You’re morally obligated.

-It really makes a difference.

2. Empathy- Our ability to see the world from the perspective of others is one of the most crucial tools in our business toolbox.

Benefits:

-Increased sales, loyalty and referrals.

-Accelerated productivity and innovation

-Greater competitive advantage and market value.

-Expanded engagement and collaboration.

So, I have came out some of the headlines.

-BUILD VALUE THROUGH VALUES:

A conscious business fosters personal fulfillment in the individuals, mutual respect in the community, and success in the organization. Conscious Business is the definitive resource for achieving what really matters in the workplace and beyond.

-WE ALL BELONG:

Research suggests that consumers respond better to brands that display corporate responsibility, people believing that companies should do more than just offer a product or service. Many brands are already doing their bit, commonly drawing up ‘social good’ strategies to raise money or fight for a chosen cause.

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Feedback:

Either one can be the point which wanted to advocate and more effective to start working on the design.

Action plan:

Decide which is more closest and in line with the messages that need to be conveyed.

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Citations:

1. 12 Reasons Your Business Should Be More Socially Conscious. (n.d.). Retrieved from https://www.google.com.my/amp/s/www.business2community.com/social-business/12-reasons-business-socially-conscious-02002989/amp

3. 4 Reasons Why Empathy Is Good for Business. (n.d.). Retrieved from https://www.google.com.my/amp/s/www.entrepreneur.com/amphtml/322302

3. Gilliland, N. (2018, November 12). Five brand campaigns that took a stand on social issues. Retrieved from https://econsultancy.com/five-brand-campaigns-that-took-a-stand-on-social-issues/

4. Kofman, F. (2013). Conscious business: how to build value through values. Retrieved from https://www.amazon.com/Conscious-Business-Build-through-Values/dp/1622032020