WEEK3.1: TUTORIAL-'I AM AMPLIFIER'(PART 2)

Reason why brands with a Social Conscience:

•The number of consumers who are willing to pay more for sustainable products and services continue to rise

•Consumers willing to pay extra for products and services that come from companies who are committed towards creating a positive social and environmental impact.

•Consumers are trying to be responsible citizens of the world and they expect the same from corporations, social responsibility is now an imperative for companies.

Brands that do good with conscious buying:

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Feedback:

All the case studies are good. Next, brainstorm a few suitable headlines about the topic that have to advocate and brings out the direct messages for the GIF.

Action plan:

Come out more ideas about the interesting and attractive headline based on social conscience and empathy titles.

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Citations:

1. Sustainability Continues to Gain Momentum Among Malaysian Consumers. (2015, October 16). Retrieved May 04, 2020, from https://www.nielsen.com/my/en/insights/article/2015/sustainability-continues-gaining-momentum-among-malaysians

2. Badarudin, N. (2018, July 02). Towards a kinder lifestyle: New Straits Times. Retrieved May 04, 2020, from https://www.nst.com.my/lifestyle/flair/2018/06/384526/towards-kinder-lifestyle

3. Ethical Marketing: 5 Examples of Companies with a Conscience. (n.d.). Retrieved May 04, 2020, from https://www.wordstream.com/blog/ws/2017/09/20/ethical-marketing?fbclid=IwAR3ZuKxGKKfFZgVwJeehKj1j1Yk73pXtIJpe5F5xiRvFRomwN_FY9Mj0AGI

4. One Tree Planted. (n.d.). 5 Eco-Friendly Brands Winning the Hearts of Consumers. Retrieved May 04, 2020, from https://onetreeplanted.org/blogs/stories/eco-friendly-brands

5. Thomas, D. (2019, December 22). Lush's Mark Constantine: The socially conscious capitalist. Retrieved May 04, 2020, from https://www.ft.com/content/48f70c38-201a-11ea-b8a1-584213ee7b2b